The Swiss even clean the mountains. Unbelievable, but true, as you can see in the following spot 🙂
This spot was released by Switzerland Tourism in 2009 as an April Fool's joke to draw attention to Switzerland as a vacation destination. With the motto „We do everything for perfect holidays,“ they wanted to appeal to younger, web-savvy target groups. What's really cool is the fact that the video was translated into six languages and went viral in all the daily newspapers online, as it was initially considered serious.
Hello??? Are they cleaning mountains here! How can anyone consider this serious? =)
Well, here's the clip... have fun
