Grisons Abduct City Dwellers to the Mountains – Graubünden Promotional Event at Zurich Train Station

Graubünden Tourism is currently running a super funny campaign. This brings together the busiest and quietest places in Switzerland. This is done via an electronic live billboard at Zurich Main Station, which transports stressed city dwellers to Vrin in Graubünden.

Travelers are directly addressed through the live broadcast, and anyone who spontaneously decides to travel to Graubünden by train will get their train ticket printed for free at the billboard 🙂 As the broadcast continues, viewers see people in the live stream who actually traveled to Vrin. Spontaneously, as a form of relaxation, so to speak =) According to Radio Südostschweiz, around 30 people traveled to Vrin in the Upper Graubünden region. Although a backup plan was considered with extras and actors, only 2 actors are visible in the video. All other people traveled spontaneously. A great Graubünden advertising campaign.

I like it!

Graubünden promotional campaign